That shift is why I keep circling back to service.
The device can be leased, bundled, swapped, refreshed, managed, or quietly replaced by a fleet of smaller printers and a pile of scanned PDFs. The customer’s expectation stays stubbornly old-fashioned: when they hit Print, something comes out.
In a recent piece for The Imaging Channel, I wrote it plainly: most dealers think they sell machines. They do not. They sell time. When a device has problems, time gets chewed up, and service becomes the business end of the relationship. (The Imaging Channel)






